Can’t believe this is my job

Mockest

Wow what a few weeks it’s been, but it has left me with a very satisfying feeling and the urge to pinch myself and ask, is this really what I do for a job.  Radio and events management life if a crazy one as you can imagine, it might have so called ‘unsociable hours’ but there’s no greater feeling than standing side of stage watching the audience’s reaction to a show that I’ve put together.

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Is the integrity of a brand affected by ownership?

“Success will come and go but integrity is forever”

HarrisandHoole

It was recently brought to attention in the press that seemingly independent South East coffee chain Harris & Hoole is actually 49% owned by retail giant Tesco. This caused outrage with some their customers, with one saying she feels ‘duped’.

The story highlights an interesting point; whether the integrity of a brand is affected by ownership. Continue reading

Kellogg’s Krave – Case Study

I was recently asked to present a marketing campaign which turned my eye recently.  There are several campaigns around at the moment that have caught my attention.  For example I love the on-going comedic ‘here come the girls’ television adverts for Boots that target middle aged women.

This campaign reaches out to women in a different way than most brands looking to target this demographic, and I think they do it really well. However, Boots on the whole might operate an integrated strategy, but this particular campaign focuses around one communication channel – TV.

I instead, chose the campaign for Kellogg’s Krave. Continue reading